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These clever technical tricks will typically reduce the file size, though they may reduce the quality of your image.
For example, a lossy image might reduce the amount of colors in your image or analyze the image for any unnecessary data. Lossy image formats approximate what your original image looks like. Nothing from the original file, photo, or piece of art is lost-hence the term “lossless.” The file may still be compressed, but all lossless formats will be able to reconstruct your image to its original state. Lossless image formats capture all of the data of your original file. losslessĮach raster image file is either lossless or lossy, depending on how the format handles your image data. Files saved in this format will be optimized for the web, mobile phones, film and video-anything that appears on a screen. These are the three primary colors of light that combine to produce other colors. RGB is a light-based color model that stands for r ed, g reen and b lue. Files saved in this format will be optimized for physical printing. These colors represent the four inks that will combine during the printing process. More often than not, the results aren’t great.ĬMYK a four-color printing process that stands for c yan, m agenta, y ellow and k ey (black).
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When you enlarge an image, your software is essentially guessing at what image data is missing based on the surrounding pixels.
When you transform a raster image, you stretch the pixels themselves, which can result in a “pixelated” or blurry image. Unlike a vector image, raster images are resolution dependent, meaning they exist at one size. Raster images are made up of a set grid of dots called pixels where each pixel is assigned a color. The different types of image file formats But this is a good place to start when thinking about which format to use for your projects. For example, certain formats can actually contain elements of both types. Most image files fit into one of two general categories-raster files and vector files-and each category has its own specific uses. Welcome to Image File Formats 101. Let’s dive into the basics of each file type.
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The wrong format could mean a bad print or a poor web image, a giant download or a missing graphic in an email. Using the right type for the right job means your design will come out picture perfect and just how you intended. These files come in a variety of formats, and each is optimized for a specific use. Most everything you see printed on paper, plastic or a t-shirt came from an image file. But today we’re talking image formats and all those pesky little files that we use to create visual content for print and web.Įvery graphic you see online is an image file.
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Want to learn more about how a DAM could benefit your team? Sign up for a free Brandfolder trial or schedule a demo with one of our DAM experts here.Think GIF is the most delicious kind of peanut butter? And AI was that weird sci-fi movie starring Haley Joel Osment? Well, you’re not wrong. Once published or distributed, DAMs can analyze how, where and by whom assets are being used.ĭigital asset management platforms are used by marketing, sales and creative teams at some of the world's largest brands. When used for distribution, DAMs encourage asset permissioning and expiration, ensuring only the correct content is available to the correct recipient for a specified amount of time. In addition to meticulous organization within the DAM’s central file system, these files are discoverable using unique identifiers such as their metadata and tags (auto and manual).
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DAMs are intended to encourage the organization of a company’s digital architecture, eliminating the use of buried files and folders typically housed in Google Drive or Dropbox.ĭAM systems scale to store massive quantities of digital assets, including but not limited to: photos, audio files, graphics, logos, colors, animations, 3D video, PDF files, fonts, etc. A DAM is a software platform brands use to store, edit, distribute and track their brand assets. Digital Asset Management (DAM) has, in recent years, become a critical system for companies of all industries and sizes.